Hello, I'm Irena Erceg!
I'm a UX/UI designer passionate about creating intuitive, user-centered experiences. Scroll down to see my work!
I'm a UX/UI designer passionate about creating intuitive, user-centered experiences. Scroll down to see my work!
I'm a UX/UI designer passionate about creating intuitive, user-centered experiences. Scroll down to see my work!
Life insurance quote solutions
Redesigned and digitized quote pages for three of the company’s four life insurance products, streamlining every sale. Optimized for a seamless experience, cutting the quoting process from 15 minutes to just 3.
Time reduction
5x
User Satisfaction
4.5*
Life insurance quote solutions
Redesigned and digitized quote pages for three of the company’s four life insurance products, streamlining every sale. Optimized for a seamless experience, cutting the quoting process from 15 minutes to just 3.
Time reduction
5x
User Satisfaction
4.5*
Life insurance quote solutions
Redesigned and digitized quote pages for three of the company’s four life insurance products, streamlining every sale. Optimized for a seamless experience, cutting the quoting process from 15 minutes to just 3.
Time reduction
5x
User Satisfaction
4.5*
Design system foundation
As one of the first three designers at a large-scale company, I helped build a robust design system foundation using an 8pt grid and MUI, creating a scalable structure that kickstarted the design process at the company.
Components
300+
Screensizes
3
Design system foundation
As one of the first three designers at a large-scale company, I helped build a robust design system foundation using an 8pt grid and MUI, creating a scalable structure that kickstarted the design process at the company.
Components
300+
Screensizes
3
Design system foundation
As one of the first three designers at a large-scale company, I helped build a robust design system foundation using an 8pt grid and MUI, creating a scalable structure that kickstarted the design process at the company.
Components
300+
Screensizes
3
A UX analysis of key client communication letters
UX research analysis on 4 client communication letters, examining user journeys and pain points to recommend improvements in experiences and communication for first-time buyers and lapsing customers.
User interviews
35+
Journey maps
9
A UX analysis of key client communication letters
UX research analysis on 4 client communication letters, examining user journeys and pain points to recommend improvements in experiences and communication for first-time buyers and lapsing customers.
User interviews
35+
Journey maps
9
A UX analysis of key client communication letters
UX research analysis on 4 client communication letters, examining user journeys and pain points to recommend improvements in experiences and communication for first-time buyers and lapsing customers.
User interviews
35+
Journey maps
9
Digital flight dispatch system
Transformed airplane dispatch from paper to digital, reducing labor costs, minimizing errors, and saving on gas mileage. Enabled real-time tracking and digital cost tracking for greater efficiency.
Reduced costs
$100k /mo
Reduced labour
50h /week
Digital flight dispatch system
Transformed airplane dispatch from paper to digital, reducing labor costs, minimizing errors, and saving on gas mileage. Enabled real-time tracking and digital cost tracking for greater efficiency.
Reduced costs
$100k /month
Reduced labour
50h /week
Digital flight dispatch system
Transformed airplane dispatch from paper to digital, reducing labor costs, minimizing errors, and saving on gas mileage. Enabled real-time tracking and digital cost tracking for greater efficiency.
Reduced costs
$100k /mo
Reduced labour
50h /week
Process
I blend creativity with strategy, working closely with stakeholders and cross-functional teams to dive into user needs, brainstorm, prototype, and test. The result is seamless, impactful, and engaging experiences.
01
Discover
Conduct brainstorming sessions to align business goals with user needs. Establish the project’s scope and objectives, laying the groundwork for all subsequent design decisions.
Define
Gather insights on target users, market opportunities, and project direction through research methods like user surveys and field studies. Validate assumptions and refine design goals based on direct user feedback.
02
Develop
Craft user experiences by defining interaction flows, prototyping design concepts, and testing usability. Evaluate how design choices impact user behavior and refine based on insights.
03
Deliver
Establish design patterns, define UI components, and explore framework options. Collaborate closely with developers to ensure seamless implementation and conduct usability testing to validate functionality.
04
Process
I blend creativity with strategy, working closely with stakeholders and cross-functional teams to dive into user needs, brainstorm, prototype, and test. The result is seamless, impactful, and engaging experiences.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
I blend creativity with strategy, working closely with stakeholders and cross-functional teams to dive into user needs, brainstorm, prototype, and test. The result is seamless, impactful, and engaging experiences.
01
Discover
Conduct brainstorming sessions to align business goals with user needs. Establish the project’s scope and objectives, laying the groundwork for all subsequent design decisions.
Define
Gather insights on target users, market opportunities, and project direction through research methods like user surveys and field studies. Validate assumptions and refine design goals based on direct user feedback.
02
Develop
Craft user experiences by defining interaction flows, prototyping design concepts, and testing usability. Evaluate how design choices impact user behavior and refine based on insights.
03
Deliver
Establish design patterns, define UI components, and explore framework options. Collaborate closely with developers to ensure seamless implementation and conduct usability testing to validate functionality.
04
Skills
Skills
Figma
Figma
Figma
Design thinking
Design thinking
Design thinking
Agile
Agile
Agile
Design systems
Design systems
Design systems
A/B Testing
A/B Testing
A/B Testing
Wireframing
Wireframing
Wireframing
Interaction Design
Interaction Design
Interaction Design
User testing
User testing
User testing
Usability testing
Usability testing
Usability testing
Information architecture
Information architecture
Information architecture
Accessibility
Accessibility
Accessibility
Grid systems
Grid systems
Grid systems
Responsive
Responsive
Responsive
Heuristics
Heuristics
Heuristics
Experience
Experience
Sr UX / UI Designer
Sr UX / UI Designer
Equitable
Equitable
May 2023- present
May 2023- present
UX / UI Designer
UX / UI Designer
UX / UI Designer
WSIB Innovation Lab
WSIB Innovation Lab
Dec 2020- Aug 2021
Dec 2020- Aug 2021
Product Designer
Product Designer
Product Designer
Royal Canadian Airforce
Royal Canadian Airforce
Sept 2019- Dec 2019
Sept 2019- Dec 2019
Customer Experience Specialist
Customer Experience Specialist
Customer Experience Specialist
Shopfify
Shopfify
June 2020 - Sept 2020
June 2020 - Sept 2020