Hello, I'm Irena Erceg!

I'm a UX/UI designer passionate about creating intuitive, user-centered experiences. Scroll down to see my work!

I'm a UX/UI designer passionate about creating intuitive, user-centered experiences. Scroll down to see my work!

I'm a UX/UI designer passionate about creating intuitive, user-centered experiences. Scroll down to see my work!

Goran Babarogic Product UX Designer

Life insurance quote solutions

Redesigned and digitized quote pages for three of the company’s four life insurance products, streamlining every sale. Optimized for a seamless experience, cutting the quoting process from 15 minutes to just 3.

Premium UX Template for Framer

Time reduction

5x

User Satisfaction

4.5*

Life insurance quote solutions

Redesigned and digitized quote pages for three of the company’s four life insurance products, streamlining every sale. Optimized for a seamless experience, cutting the quoting process from 15 minutes to just 3.

Time reduction

5x

User Satisfaction

4.5*

Life insurance quote solutions

Redesigned and digitized quote pages for three of the company’s four life insurance products, streamlining every sale. Optimized for a seamless experience, cutting the quoting process from 15 minutes to just 3.

Premium UX Template for Framer

Time reduction

5x

User Satisfaction

4.5*

Design system foundation

As one of the first three designers at a large-scale company, I helped build a robust design system foundation using an 8pt grid and MUI, creating a scalable structure that kickstarted the design process at the company.

Premium UX Template for Framer

Components

300+

Screensizes

3


Design system foundation

As one of the first three designers at a large-scale company, I helped build a robust design system foundation using an 8pt grid and MUI, creating a scalable structure that kickstarted the design process at the company.

Components

300+

Screensizes

3

Design system foundation

As one of the first three designers at a large-scale company, I helped build a robust design system foundation using an 8pt grid and MUI, creating a scalable structure that kickstarted the design process at the company.

Premium UX Template for Framer

Components

300+

Screensizes

3


A UX analysis of key client communication letters

UX research analysis on 4 client communication letters, examining user journeys and pain points to recommend improvements in experiences and communication for first-time buyers and lapsing customers.

Premium UX Template for Framer

User interviews

35+

Journey maps

9

A UX analysis of key client communication letters

UX research analysis on 4 client communication letters, examining user journeys and pain points to recommend improvements in experiences and communication for first-time buyers and lapsing customers.

User interviews

35+

Journey maps

9

A UX analysis of key client communication letters

UX research analysis on 4 client communication letters, examining user journeys and pain points to recommend improvements in experiences and communication for first-time buyers and lapsing customers.

Premium UX Template for Framer

User interviews

35+

Journey maps

9

Digital flight dispatch system

Transformed airplane dispatch from paper to digital, reducing labor costs, minimizing errors, and saving on gas mileage. Enabled real-time tracking and digital cost tracking for greater efficiency.

Premium UX Template for Framer

Reduced costs

$100k /mo

Reduced labour

50h /week

Digital flight dispatch system

Transformed airplane dispatch from paper to digital, reducing labor costs, minimizing errors, and saving on gas mileage. Enabled real-time tracking and digital cost tracking for greater efficiency.

Reduced costs

$100k /month

Reduced labour

50h /week

Digital flight dispatch system

Transformed airplane dispatch from paper to digital, reducing labor costs, minimizing errors, and saving on gas mileage. Enabled real-time tracking and digital cost tracking for greater efficiency.

Premium UX Template for Framer

Reduced costs

$100k /mo

Reduced labour

50h /week

Process

I blend creativity with strategy, working closely with stakeholders and cross-functional teams to dive into user needs, brainstorm, prototype, and test. The result is seamless, impactful, and engaging experiences.

  • 01

    Discover

    Conduct brainstorming sessions to align business goals with user needs. Establish the project’s scope and objectives, laying the groundwork for all subsequent design decisions.

  • Define

    Gather insights on target users, market opportunities, and project direction through research methods like user surveys and field studies. Validate assumptions and refine design goals based on direct user feedback.

    02

  • Develop

    Craft user experiences by defining interaction flows, prototyping design concepts, and testing usability. Evaluate how design choices impact user behavior and refine based on insights.

    03

  • Deliver

    Establish design patterns, define UI components, and explore framework options. Collaborate closely with developers to ensure seamless implementation and conduct usability testing to validate functionality.

    04

Process

I blend creativity with strategy, working closely with stakeholders and cross-functional teams to dive into user needs, brainstorm, prototype, and test. The result is seamless, impactful, and engaging experiences.

01

Discover

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

Develop

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

03

Define

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

02

Deliver

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

04

Process

I blend creativity with strategy, working closely with stakeholders and cross-functional teams to dive into user needs, brainstorm, prototype, and test. The result is seamless, impactful, and engaging experiences.

  • 01

    Discover

    Conduct brainstorming sessions to align business goals with user needs. Establish the project’s scope and objectives, laying the groundwork for all subsequent design decisions.

  • Define

    Gather insights on target users, market opportunities, and project direction through research methods like user surveys and field studies. Validate assumptions and refine design goals based on direct user feedback.

    02

  • Develop

    Craft user experiences by defining interaction flows, prototyping design concepts, and testing usability. Evaluate how design choices impact user behavior and refine based on insights.

    03

  • Deliver

    Establish design patterns, define UI components, and explore framework options. Collaborate closely with developers to ensure seamless implementation and conduct usability testing to validate functionality.

    04

Skills

Skills

Figma

Figma

Figma

Design thinking

Design thinking

Design thinking

Agile

Agile

Agile

Design systems

Design systems

Design systems

A/B Testing

A/B Testing

A/B Testing

Wireframing

Wireframing

Wireframing

Interaction Design

Interaction Design

Interaction Design

User testing

User testing

User testing

Usability testing

Usability testing

Usability testing

Information architecture

Information architecture

Information architecture

Accessibility

Accessibility

Accessibility

Grid systems

Grid systems

Grid systems

Responsive

Responsive

Responsive

Heuristics

Heuristics

Heuristics

Experience

Experience

Sr UX / UI Designer

Sr UX / UI Designer

Equitable

Equitable

May 2023- present

May 2023- present

UX / UI Designer

UX / UI Designer

UX / UI Designer

WSIB Innovation Lab

WSIB Innovation Lab

Dec 2020- Aug 2021

Dec 2020- Aug 2021

Product Designer

Product Designer

Product Designer

Royal Canadian Airforce

Royal Canadian Airforce

Sept 2019- Dec 2019

Sept 2019- Dec 2019

Customer Experience Specialist

Customer Experience Specialist

Customer Experience Specialist

Shopfify

Shopfify

June 2020 - Sept 2020

June 2020 - Sept 2020

Get to know me better, let's chat!

Get to know me better, let's chat!